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NAFFS Yearbook
The NAFFS Yearbook is an annual publication filled with articles summarizing the presentations at the prior year’s NAFFS Convention. NAFFS members can read longer, more in-depth versions of the articles. NAFFS thanks the advertisers (listed below) who made this publication possible.
Page 1 of 2 1 2  2010 NAFFS Yearbook Advertising Order Form: The advertising order form for the 2010 NAFFS Yearbook.
 Visual Impact Helps Drive Beverage Sales: Stefan Hake
CEO
GNT USA
Vitamin and Functional Ingredients Fortification: Gus Castro
Senior Technical Marketing Manager
DSM Nutritional Products
 Consumers Will Drive Organic Segment: “In the U.S., the consumer is going to drive the industry going forward,” he said. “In Germany, the government is setting the standards. Our government waited for the industry to develop a standard. Consumers will drive what happens next.”
 From Skeptic to Believer: “So in this world of organic, Treatt believes there are two types,” Bovill said. “There’s the WalMart and there’s the tree-hugging.”
 Staying Informed is Critical: “One of the issues with organic certification is that each certifier is supposed to have a certain level of expertise that covers the product they certify. It’s impossible to get a certifier that’s an expert in every field but they won’t admit it. That’s a problem. That’s not an issue.
That’s a problem.”
 China, Korea: Establishing Trust is Critical: “When you talk about flavor trends in China, it’s almost like talking about flavor trends in the U.S. – it depends on where you are,” Donald Wilkes, president and CEO of Blue Pacific Flavors & Fragrances, told attendees of the NAFFS 88th Annual Convention.
 Striving to Meet World-Class Expectations (2007 NAFFS Yearbook): We in the quality profession often feel like we have the world upon our shoulders while we try to manage quality, food safety and hygiene,” Vincent Presepe, director of quality systems for Firmenich, Inc., said during his presentation at the 88th Annual NAFFS Convention.
 Preparation, A Must for Audits (2007 NAFFS Yearbook): Some people may feel that just the word, ‘audit’ may make your heart stop,” Janet Jacoby, chief compliance officer at TIC Gums, told attendees of the 88th Annual NAFFS Convention. “It doesn’t matter what type of audit – just the word alone can give people chills. But you’ll see as we go through this, when you’re prepared, it doesn’t matter who shows up at the door. You’re going be there with a smile on your face when they come in.”
 World Events Helped Define Food Safety (2007 NAFFS Yearbook): Food safety as we know it is tied to some significant events over the past 100 years,” said Bill Pursley, vice president of Food Safety Education at AIB International, at the NAFFS 88th Annual Convention in Longboat Key, Fla.
 Vietnam: A Blend of Influences (2006 NAFFS Yearbook): “Vietnam has so much influence from China because China had occupied Vietnam from 111 BC to the early 10th century,” Anh Nguy, product development research chef of David Michael & Company, told attendees of the NAFFS 88th Annual Convention. “This is evident in some of Vietnam’s cooking techniques, particularly in the northern regions where there are a large number of stir-fry dishes and the extensive use of exotic Chinese ingredients.” By Anh Nguy, Product Development Research Chef, David Michael & Co.
 Thailand: At the Crossroads (2006 NAFFS Yearbook): Nancy Lawrence, director of marketing communications at Mastertaste, began her presentation on Thai cuisine with a brief geographic description of Thailand, pointing out how Thailand is situated at the crossroads of East and West clipper ship trade routes between the Indian Ocean and South China Sea. “Because of this, much of the culture and cuisine is infused with Chinese, Indian, Persian and Arabian influences,” said Lawrence. By Nancy Lawrence, Mastertaste
 Japan: A Leader in Innovation (2006 NAFFS Yearbook): “Japan has one of the most quick-moving and innovative beverage industries in the world,” Chuck Manley, vice president of science and technology at Takasago, told attendees of the 88th Annual NAFFS Convention. “It’s motivated by the fact that there are 3 million vending machines and people can make personal choices about what they drink. They are the highest per capita drinkers of packaged beverages in the world – 62 liters per person per year,” he added. By Chuck Manley, Takasago
 China, Korea: Establishing Trust is Crucial (2006 NAFFS Yearbook): “When you talk about flavor trends in China, it’s almost like talking about flavor trends in the U.S. – it depends on where you are,” Donald Wilkes, president and CEO of Blue Pacific Flavors & Fragrances, told attendees of the NAFFS 88th Annual Convention. By Donald Wilkes, Blue Pacific Flavors & Fragrances
 Striving to Meet World-Class Expectations (2006 NAFFS Yearbook): “We in the quality profession often feel like we have the world upon our shoulders while we try to manage quality, food safety and hygiene,” Vincent Presepe, director of quality systems for Firmenich, Inc., said during his presentation at the 88th Annual NAFFS Convention. By Vincent Presepe, Firmenich
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